Men’s Skincare and its growing demand: Why male grooming products are taking over

The men’s skincare market is somewhat complicated, as societal taboos have long discouraged men from taking care of themselves beyond the regular shave and haircut. This pressure is especially strong for men in positions of power, such as in politics, sports, and business. The goal of this article is to demonstrate, with real data, studies, and statistics, that it is okay for men to take care of themselves and that the number of men doing so, as well as the demand for men’s skincare products, is growing daily. So, grab your cup of coffee, and let’s dive in.

Changing attitudes towards male grooming


Traditionally, skincare was associated solely with femininity, reserved for women. However, societal norms around masculinity and grooming have rapidly evolved. Modern men now view grooming as essential for hygiene and personal care. According to a report by Grand View Search, the men’s grooming market reached $202.6 million in 2022. It is projected to grow at an 8.0% Compound Annual Growth Rate (CAGR) from 2023 to 2030, with men’s skincare products dominating. This shift indicates acceptance of male grooming practices. Moreover, there’s a growing awareness of the importance of self-care for men.

Men's skincare market insights

The influence of Social Media In men’s skincare and its growing demand

Instagram and TikTok have emerged as powerful influencers of beauty standards and consumer behavior. These platforms give individuals unprecedented access to a wide array of beauty trends and product recommendations. Statista reports that 48.8% of all men in the USA use social media daily. Additionally, Retail Dive notes that 85% of Gen Z admits social media influences their purchases. This influence extends to skincare. Male grooming influencers on these platforms actively create product awareness and encourage their followers to adopt new products.

Studies show that men are more likely to trust recommendations given by influencers or celebrities that they follow. This indicates the significant impact of social media influencers in shaping consumer perceptions and behaviors when it comes to the men’s skincare market.

An influencers showing men's skincare products

Increased awareness of skincare benefits

With the proliferation of information online, men are becoming more educated about skincare and its associated benefits. A survey made by mintel revealed that more than 58% of male consumers believe that skincare is essential for overall health and wellbeing. Additionally, 45% of men in ages between 18-34 in the US use facial skincare products regularly, indicating a growing awareness of skincare routines among younger men. 

A study published in the International Journal of Cosmetic Science found that regular use of skincare products is capable of improving skin hydration, elasticity and its general appearance.

This scientific evidence reinforces the importance of skincare and encourages men to invest in quality products for long-term skin health. As men become more informed about skincare benefits, they increasingly incorporate skincare routines into their lives, driving the growth of the men’s skincare market.

Expansion of the male products offer & demand

With the rising awareness and popularity of self care among men, the skincare industry is being witness to a significant change. brands are quick to recognize this trend and are strategically expanding their product lines and collections to meet the growing demand. 

Market research indicates a remarkable growth rate of 5% annually in the men’s grooming products market. This data underscores the burgeoning interest in skincare among men and highlights the lucrative opportunities for brands in this sector.

A recent survey showed that 72% of interviewed men expressed their preference for skincare products designed exclusively for men. This preference indicates a significant market demand and the growing popularity of skincare amongst men.


In conclusion, the journey towards embracing men’s skincare represents a departure from long-held societal norms that have discouraged men from prioritizing self-care beyond traditional grooming routines. This pressure has been particularly pronounced among men in positions of influence, such as those in politics, sports, and business. However, as this article has demonstrated through real data, studies, and statistics, there is a growing acceptance that men deserve to prioritize their well-being and skincare needs.

The increasing number of men embracing skincare rituals and the rising demand for men’s skincare products serve as tangible indicators of this cultural shift. It’s a testament to the evolving definition of masculinity and the recognition that self-care is not only acceptable but essential for overall health and confidence.

As men continue to break free from outdated stereotypes and embrace self-care practices, brands have a unique opportunity to cater to this burgeoning market. By leveraging the insights shared in this article, brands can develop innovative products and marketing strategies that resonate with the modern man’s desire for self-care and grooming.

So, as you sip your coffee and reflect on the insights shared here, remember that taking care of yourself is not only okay but commendable. Embracing skincare is a powerful statement of self-worth and a step towards a more confident and empowered version of masculinity. Let’s continue to champion this cultural shift and celebrate the growing acceptance of men’s skincare in society.

Share the Post:

Related Posts

Man showing 5 reasons why men should do skincare

5 reasons why men should do skincare

5 reasons why men should do skincare Men’s skin just like women’s is constantly exposed to environmental stressors that can cause dryness, early aging, and irritation. So let us talk about the 5 reasons why men should do skincare. 

Read More